Red carpet as a symbol of exclusivity, privileged access, status, celebration.
A clear link with the show business world and with the aura of glamour, success and media attention that the red carpet and its rituals are known for.
The excitement of the red carpet, to make you feel important…
…we want to recreate the same feeling, the same excitement, even when you get out of your car.
The “8C” is an exclusive and incredibly beautiful car. The concept extends and develops to make the participant’s involvement in the event more rewarding and attractive, with dynamics that really makes them play a leading role in the story of the Event. They are made to feel like actors, stars, always at the centre of attention, remaining interpreters, never simply spectators.
8C Competizione International Club | Scuderia Del Portello Alfa Romeo | Centro Direzionale Alfa Romeo, 20020 Arese (MI)